About me
Employed at Red since
May 2015
What do you do at Red?
Almost 10 years ago, I started at Red as an online marketer focused on the German markets. From there, I had the chance to build up something new and exciting – our content team. Now, I’ve taken on the role of director for both the Netherlands and Germany, which brings amazing challenges every day.
In the Netherlands, we’re working hard to stay the top agency in tourism, while in Germany, we’re still conquering the market and growing our brand. How great is it to work on two completely different challenges? Leading a market where we’re already strong, while also building something from scratch in another – it makes every day different and energizing.
I love that I can combine my knowledge of both cultures with my passion for tourism in this role. It’s especially rewarding to use my background growing up with both languages and cultures as we work in these different markets.
Describe yourself
I was born and raised in beautiful Utrecht. My parents are both from Germany, and besides the bilingual upbringing, German culture was also brought up with a spoon. It’s great to work close to home since I’m not only a director but also mom of a boy and a girl.
In my spare time, I love to travel with my partner and the whole family. We enjoy discovering theme parks together or going on city trips with friends. How nice is it to share these moments together? Besides family time, I like to challenge myself by setting new goals, like training for a half marathon. Being active helps me to stay energized for all these adventures!
Your favorite holiday country
This is a difficult one! It’s hard to choose a favorite country. For me, what makes a destination special is being surrounded by nature, discovering new things and enriching yourself with different experiences.
But if I really have to choose one, then Italy would be my number one. How wonderful is the combination of delicious food, warm people and breathtaking nature? It has never disappointed me.
What triggers you about Online Marketing?
The dynamics of reaching the right audience with the perfect media mix is what makes this work so exciting. For each client, it’s like solving a unique puzzle – how nice is it when all the pieces fall into place?
Stay afraid, but do it anyway
