Online Marketing Strategy

What is an online marketing strategy?

A clear online marketing strategy helps you achieve goals and objectives. Short-term and long-term. It defines “how” you will achieve the goals. From audience choices to channels. How will you handle SEO? How do you market your brand? What target audience do you choose? Do you copy competitor smarts, or create your own new market? We can help you with these questions.

A good strategy is all about focus. With a good focus, you can achieve goals more easily. After all, the whole team knows which direction is chosen. In our competitive travel and leisure industry, this is of great importance. The choice is vast, so you have to stand out.

Why create an online strategy?

We help set up a total online strategy, so not just focused on Google Ads campaigns, Facebook ads or email marketing. We help you to be present from the orientation phase to the post-experience phase. Together we think this out. This is how you increase your long-term existence.

Our team is ready for you!

Roadmap | This is how we arrive at your successful online strategy

Step 1 | Introduction
At RED, we think it's important that we know you and your organization well before we get started. During the introduction we ask you about everything that plays a role in determining your online strategy. Think about mission, core values, products, target groups and goals. This way we make a plan that fits your starting points.
Step 2 | Doing research
The next step is to research the different components of your online strategy. This way we will learn more about the situation. Both from within your company and from outside your company. Think about consulting Google Analytics, looking at your CRM system or customer database, making an overview of developments in your market. That way we have all the facts before we make the plan.
Step 3 | Creating your online strategy
Now it gets more practical. We write up your online strategy. A plan including objective, KPIs, audience personas, choice of channels, budget allocation, teams, processes and roadmap. You will get a practical executable plan that you can use to successfully implement your online strategy.
Step 4 | Coaching and counseling
We know that during the implementation of your online strategy, unforeseen things will always come your way. People on the team may decide to leave, global circumstances such as the coronavirus, and so on. For a successfully implemented online strategy, you need a long breath. It's nice to be guided in that process. After the plan has been drawn up, we either assist in the implementation or work on it. This way you get a grip on your online strategy and together we ensure your success!

What can we do for you?

After requesting a product, we always contact you first to get acquainted and discuss your needs and wishes. Below are some examples of products.

Channel or campaign strategy

We devise a strategy for a particular channel (Search, Social or Email) or a specific campaign. Think of flighted campaigns, last-minute campaigns, “shoulder season” campaigns etc.

Coaching and counseling

Sometimes you want someone from the outside looking in at your business or organization. Once or periodically. For that, we have special coaching and consulting solutions.

Strategic marketing plan

A complete elaboration of the short- and long-term strategy. Including an action plan: “how do I put it into practice for my organization”.

Go-to-market plans

With our international team, we will work out a plan for you to enter a new market.

Cases

Taking your marketing to the next level together?

We are ready and happy to help you with your online marketing. Curious about the possibilities?

RED is the online marketing agency for travel and recreation in the Netherlands, England, Belgium, France and Germany. Since 2015 we are ANVR Branchepartner and from 2020 we have joined the HISWA-RECRON Club as Top Supplier. We work for OTA’s, travel agencies, holiday parks, campsites, destinations, resorts, attractions, zoos and hotels.

RED is the online marketing agency for travel and recreation in the Netherlands, England, Belgium, France and Germany. Since 2015 we are ANVR Branchepartner and from 2020 we have joined the HISWA-RECRON Club as Top Supplier. We work for OTA’s, travel agencies, holiday parks, campsites, destinations, resorts, attractions, zoos and hotels.