Conversion Rate Optimization

What is conversion optimization and management?

Getting more bookings from the same number of website visitors. With conversion optimization, also known as CRO, you are optimizing your website. It ensures that a website visitor actually makes a booking, signs up for a newsletter or performs another action that adds value for your organization. Get the most out of your website visitors.

Why start with conversion rate optimization?

  • Increase sales with your current number of website visitors
  • Get more customers to the booking process who book something later
  • You want website visitors to have a better experience with you
  • Higher revenue value per website visitor

And let’s face it, everyone wants that, right? 😉

Jaimy is here for you!

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Roadmap | How do you get started with CRO?

Step 1 | What is the current situation within the organization?
Questions will be answered such as: Is someone responsible for conversion optimization within the organization? Are the goals set properly within Google Analytics? What is the background of the organization? Mission and vision? What are the goals for the upcoming period? What are the focus points for the upcoming period? Who are your competitors and what are they doing differently/better?
Step 2 | Collecting data
In this we look at the following components: Device differences (mobile, desktop, tablet), new and returning visits, channels, conversion rate, exit and bounce rate, session duration and time on a page, differences in behavior among different segments, what can we learn from user surveys (surveys, polls, etc.)? On which pages can we run a/b tests? (impact analysis) a/b test analysis + plan creation.
Step 3 | What will we test/implement on the website?
Create priority list. What can we implement right away and what will we test? What do we need the website builder for? Apply psychology to a/b testing. Determine optimization strategy. Set hypotheses and develop tests. Set up and launch a/b testing. With website builder 'no brainers' implement improvement points immediately.
Step 4 | Testing lead time and areas for improvement
Monitor website + monitor a/b test results. Are there any noticeable results?
Step 5 | Report and share learnings with the team
What can we see after implementing the improvement points on the website? Create a/b test analysis in Google Analytics. Is the a/b test successful or not? What can we learn from the a/b test and the website improvements? Note down accurately what has been implemented on the website and what has been tested, so that this can always be retrieved. What learnings are notable and can we share with the team? Share report.

What can we do for you?

After requesting a product, we always contact you first to get acquainted and discuss your needs and wishes. Below are some examples of products.

Data research

Find out pain points, formulate hypotheses & action points for optimization

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Expert CRO scan

Website pain points with action items on how to fix them

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Behavior analysis scan with Hotjar with hands-on areas for improvement

Where do/don’t website visitors click and scroll to on the page? Are the most important elements we want to highlight being seen?

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Setting up and analyzing A/B tests

Observed a problem from the data and want to test a possible solution to see if it produces better results? Measure = know.

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Personalization tool

 Deploy a personalization tool appropriate to your organization. Think of ShoppingMinds, WiQhit, Datatrics etc.

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Segmentation

How do I speak well to my target audience on my website (copywriting + images)

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Cases

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Taking your marketing to the next level together?

We are ready and happy to help you with your online marketing. Curious about the possibilities?
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Red Online Marketing

RED is the online marketing agency for travel and recreation in the Netherlands, England, Belgium, France and Germany. Since 2015 we are ANVR Branchepartner and from 2020 we have joined the HISWA-RECRON Club as Top Supplier. We work for OTA’s, travel agencies, holiday parks, campsites, destinations, resorts, attractions, zoos and hotels.

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RED is the online marketing agency for travel and recreation in the Netherlands, England, Belgium, France and Germany. Since 2015 we are ANVR Branchepartner and from 2020 we have joined the HISWA-RECRON Club as Top Supplier. We work for OTA’s, travel agencies, holiday parks, campsites, destinations, resorts, attractions, zoos and hotels.