Visible in AI search results with GEO marketing

Is your online visibility stagnating despite targeted investment? Are you losing traffic to AI-generated answers from ChatGPT, Gemini or Google AI Overviews? You are not alone. According to Adobe (2025), 30% of travellers have already used AI to plan a trip, and that share is rising fast. Brands that are not present in AI search environments now are structurally losing a growing share of potential guests to the competition.

Red Online Marketing is a specialised GEO agency for the travel and leisure industry. With more than 250 tourism clients since 2006, we have the sector knowledge and the methodology to position your brand as the source that AI tools cite and recommend.

What is GEO for travel and leisure?

GEO stands for Generative Engine Optimisation: a strategic approach to visibility in AI search results. Where classic SEO earns positions in traditional search engines, GEO focuses on the new generation of search tools: Google AI Overviews, AI Mode, ChatGPT, Gemini, Copilot and Perplexity.

Findability in LLM tools such as ChatGPT and Gemini is largely based on visibility in traditional search engines, and therefore on SEO. But to really be recommended by these tools, additional strategies are needed. Your performance in AI tools has become an essential KPI. For travel and leisure organisations, there are three key goals:

Be the trusted source: when an AI tool generates a travel guide or summary, GEO makes sure your organisation’s data is used and your brand is cited as the authority.
Serve conversational search: travellers ask increasingly complex, personal questions, such as “Where should we go for a honeymoon in Greece in September?”. With GEO, you optimise your content to give the most relevant and complete answer to these nuanced queries.
Protect converting traffic: more and more travellers get their answer straight from AI without clicking through to a website. For real decisions, such as booking, checking availability or discovering an experience, GEO still guides them to your website.

In short: GEO makes sure AI knows your travel offering and recommends it to the right traveller.

Our international GEO team is ready for you!

Elena

Jessica

Joyce

Kathrin

Nadja

Rémi

Roadmap | Our GEO approach for travel and leisure

Step 1 | Introduction

We would love to get to know you so we can advise you as well as possible. We discuss your target audience, your goals (more traffic, more conversions, more visibility), what you have already done in GEO and your specific wishes. This forms the basis for a focused and effective collaboration.

Step 2 | Audit phase

We start with a comprehensive GEO audit. We analyse how often your brand is cited by AI tools such as ChatGPT, Gemini and Copilot, and run prompt research to map your audience's search intent around your key topics. We then assess the relevance of your content, the technical state of your website and the semantic quality of your link profile, and look at how your competitors perform in AI language models. Based on this, we build a roadmap with quick wins and long-term actions, wrapped up in a detailed presentation.

Step 3 | Implementation

Based on the audit results, we get to work together. With a concrete roadmap, we optimise your website step by step for better visibility in AI search engines: content optimisation, page speed and growing your AI mentions. We agree together who does what: we can take care of the entire implementation or act in an advisory role, whatever suits you best.

Step 4 | Monitoring and continuous optimisation

We keep a close eye on the results. Every month you receive a report in which we discuss what the optimisations have delivered, which actions we will take next month and where we still see room for improvement. That way, your online findability keeps growing and you stay one step ahead.

Our GEO optimisation for travel and leisure

We analyse travel intent and optimise your content. That way, you attract the visitors who really matter, and your brand becomes the trusted source that generative search engines recommend and cite.

GEO audit (baseline measurement)

The audit is the starting point of every GEO collaboration. We analyse for which prompts your brand is already visible in AI tools and, even more importantly, which relevant questions are currently not being answered. We identify answer gaps, review your existing content against E-E-A-T criteria and analyse how competitors perform in AI environments. The audit results in a prioritised roadmap with concrete short- and long-term recommendations, completed with a detailed presentation of the findings.

GEO content creation

AI search engines set high standards for content: in-depth, fact-based and written with demonstrable expertise. Our GEO content creation combines strong writing, sector knowledge and the structural requirements of AI language models. The goal is not only a good position in Google, but to become the source AI tools prefer to cite. We also look beyond your own website: at video content, how partners and other websites write about your brand, and how affiliates address customers. AI models base their answers on the entire digital ecosystem around a brand.

AI Overviews and prompt research

We determine for which important topics your organisation is visible in AI interfaces and where the potential lies. We analyse the complex, conversational questions travellers ask AI tools, and check for which queries you already rank in Google but are still missing from the related AI Overview.

GEO reporting

With our GEO reporting, you get monthly insight into your performance in AI search engines and LLMs. It shows strengths and weaknesses, and lets you track and adjust growth and goals. You gain insight into new KPIs such as the number of AI citations and AI traffic to your website.

Building authority

Being seen as an authority by AI takes more than just being present. AI models set high standards for the credibility of content. Authority is built when your content is written by recognisable experts, backed by facts and customer reviews, and consistently cited by contextually relevant external sources. We support you on your own website as well as in your collaboration with partners.

Reference strategy for AI

Through targeted placements on semantically relevant domains and by encouraging contextual citations, we make your website an authoritative data source. That way, your website becomes the answer AI prefers, and you keep a head start in the new era of search.

Why choose our GEO marketing agency?

We specialise in the travel and leisure industry
Since 2006, we have supported more than 250 tourism organisations
Our team of GEO experts helps you align your communication with the modern traveller
Your satisfaction comes first: we work closely with you, openly and transparently

Frequently asked questions about GEO agencies

What is the difference between SEO and GEO?

SEO (Search Engine Optimisation) and GEO (Generative Engine Optimisation) differ in goal and approach. SEO focuses on optimising content, technology and authority to become more visible in traditional search engines, through keyword research, link building and a good site structure.

GEO aims for visibility in AI search results and LLMs. It is about how content is written and structured so that AI tools can give the right answers to complex, natural queries. In short: SEO optimises for classic search engines, GEO optimises for the world of conversational, AI-driven search.

What services does a GEO agency offer?

An audit and baseline measurement of your website, with a roadmap for better performance in generative search engines
Content optimisation for better readability and visibility in AI search engines
Guidance and support with the technical optimisation of your website
Building your website into an authority in your niche
An AI-first strategy aligned with current trends and algorithms
Training and guidance on integrating AI into content production

What is GEO optimisation and how does it work?

GEO optimisation is the process of optimising content, technology and authority building so that you are cited in AI-generated answers, for example in ChatGPT, Google AI Mode or Perplexity. You achieve this with clearly structured content, FAQs and structured data, by allowing AI crawlers, and by strengthening your brand reputation through reviews and press coverage.