Is your online visibility stagnating despite targeted investment? Are you losing traffic to AI-generated answers from ChatGPT, Gemini or Google AI Overviews? You are not alone. According to Adobe (2025),…
Get started with GEO and become visible in AI answers. Six practical tips for travel and leisure businesses.
Reddit discussions show up in Google and in answers from ChatGPT and Perplexity. Here is how travel and leisure brands can build a credible presence there, step by step.
New rules for AI content took effect in August 2026, on Instagram and across the EU. Here’s what hotels, parks and destinations need to label, and where AI is fine without one.
AI Max, feeds and YouTube: the key takeaways from Google Think Travel 2026 and what they mean for your travel or leisure brand.
Send newsletters in multiple languages without spending much more time on it? This is how AI translations by Wander Journeys work.
ChatGPT Ads have been live in Europe since August 2026. What this means for travel and leisure businesses, including Red’s first test results.
What’s happening in the attractions industry? These are the 10 trends and ideas we brought back from IAAPA Expo Europe 2026 in London.
Paid media across six European markets for night train operator European Sleeper: global ROAS of 9.89, +19% above the brand ROAS target and 1.3 million campaign visits in 2025.
Full-funnel SEO, SEA, Meta Ads and affiliate strategy for Sunny Cars France: +37% revenue, +45% bookings and +49% sessions in 2025 vs 2024.
Start with a solid online strategy. Research the market, your competition and determine your position. Then develop your online marketing plan into a concrete action plan. We will gladly support you in this or take it all off your hands.
To know whether your online strategy is effective, your data and measurement need to be in order. To do this, create a measurement plan, for example, implemented in Google Analytics. Determine your short-term and long-term goals and objectives and make these measurable. If you do not achieve these goals and objectives, you need to come up with a different (indeed effective) strategy.
Have you not been able to achieve your goals for a while? And you don’t know why? Then redefining an online strategy will help. We will look at different parts inside and outside your organisation and find out together why the goals are not achieved. Redefine your online strategy and start achieving your goals again.
Yes, every company or organisation is unique and has its own challenges. We work precisely for everyone to know all the challenges. This allows us to ensure our specialism in travel & leisure.
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RED is the online marketing agency for travel and recreation in the Netherlands, England, Belgium, France and Germany. Since 2015 we are ANVR Branchepartner and from 2020 we have joined the HISWA-RECRON Club as Top Supplier. We work for OTA’s, travel agencies, holiday parks, campsites, destinations, resorts, attractions, zoos and hotels.
RED is the online marketing agency for travel and recreation in the Netherlands, England, Belgium, France and Germany. Since 2015 we are ANVR Branchepartner and from 2020 we have joined the HISWA-RECRON Club as Top Supplier. We work for OTA’s, travel agencies, holiday parks, campsites, destinations, resorts, attractions, zoos and hotels.
