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here is why.. Let’s honest. As email marketers, we have loved one number above all else for years: the open rate! We were proud of it, we reported it to…

Instagram is changing in 2026 faster than many brands realise. If you’re still working with a 2024 strategy, you’re losing visible reach right now – without knowing why. Here are…

What do the 2025 email figures say about the travel industry? The latest email benchmark travel industry has been published. The Deployteq Benchmark 2026 provides insight into email marketing performance…

In this blog, you’ll find the six most important day attraction trends for 2026. Discover what’s happening in the world of theme parks, zoos, museums and more. The 6 day…

In this blog, you will find the seven most important SEO trends for 2026 within the Travel & Leisure industry. The 7 SEO Trends for 2026: The AI-Driven SERP: From…

2025 was the year of introduction, but 2026 will be the year of integration and reckoning. The promise of AI is no longer futuristic; it’s the harsh reality that’s rewriting…

As paid advertising becomes increasingly expensive and ‘ad-blindness’ continues to rise, we are witnessing a fundamental shift in how consumers choose their next vacation, day trip, or hotel stay. In…

Influencer marketing, once a playground for trendy vloggers and creators with a good camera, has now grown into an established marketing strategy no industry can ignore. In leisure and travel,…

For hotels, vacation parks, and any business that rides the seasonal demand wave, the annual cycle is all too familiar. The high season is a frantic, all-hands-on-deck period where bookings…

As we head toward 2026, several developments are reshaping the travel industry. These trends touch everything from technology and climate to politics and consumer preferences. Staying competitive in 2026 means…

During its annual Search On event, Google introduced AI Mode for Dutch users. This generative feature appears just below the search bar and provides instant summaries of relevant information with…

In the leisure industry a new trend is emerging: retail is becoming a destination in itself. Shops and shopping centres are increasingly combining retail with entertainment and experiences, a concept…