7 online advertising trends for travel & leisure organizations in 2026
2025 was the year of introduction, but 2026 will be the year of integration and reckoning. The promise of AI is no longer futuristic; it’s the harsh reality that’s rewriting…
2025 was the year of introduction, but 2026 will be the year of integration and reckoning. The promise of AI is no longer futuristic; it’s the harsh reality that’s rewriting…
As paid advertising becomes increasingly expensive and ‘ad-blindness’ continues to rise, we are witnessing a fundamental shift in how consumers choose their next vacation, day trip, or hotel stay. In…
Influencer marketing, once a playground for trendy vloggers and creators with a good camera, has now grown into an established marketing strategy no industry can ignore. In leisure and travel,…
Wander Journeys wins the Golden Case Award 🏆The Christmas campaign, developed in collaboration with De Kennemer Duincampings and Studio Vi, has been awarded the Golden Case Award by Deployteq. Thanks…
Strong results: Together with Terschelling, we continued the “Zen op Terschelling” campaign in 2025 – with clear success. With a targeted approach and a proven content strategy, we were able…
Dark Sky Terschelling won the Gold Award in the Campaigns category at the Grand Prix Content Marketing. Kruidvat’s campaign was awarded silver, and Axe took bronze. Terschelling can now call…
The campaign for Dark Sky Terschelling has won a Bronze Effie.This was announced last night at the largest and most important marketing and communications conference in the Netherlands: Marketing and…
For hotels, vacation parks, and any business that rides the seasonal demand wave, the annual cycle is all too familiar. The high season is a frantic, all-hands-on-deck period where bookings…
Red Online Marketing is again included in the prestigious Emerce 100 2025, the leading ranking of the Dutch e‑business market. The results are based on independent research by market research…
Together we make a difference At Red Online Marketing, we believe that doing business is about more than just making a profit. We’ve had the privilege of growing as a…
Start with a solid online strategy. Research the market, your competition and determine your position. Then develop your online marketing plan into a concrete action plan. We will gladly support you in this or take it all off your hands.
To know whether your online strategy is effective, your data and measurement need to be in order. To do this, create a measurement plan, for example, implemented in Google Analytics. Determine your short-term and long-term goals and objectives and make these measurable. If you do not achieve these goals and objectives, you need to come up with a different (indeed effective) strategy.
Have you not been able to achieve your goals for a while? And you don’t know why? Then redefining an online strategy will help. We will look at different parts inside and outside your organisation and find out together why the goals are not achieved. Redefine your online strategy and start achieving your goals again.
Yes, every company or organisation is unique and has its own challenges. We work precisely for everyone to know all the challenges. This allows us to ensure our specialism in travel & leisure.
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RED is the online marketing agency for travel and recreation in the Netherlands, England, Belgium, France and Germany. Since 2015 we are ANVR Branchepartner and from 2020 we have joined the HISWA-RECRON Club as Top Supplier. We work for OTA’s, travel agencies, holiday parks, campsites, destinations, resorts, attractions, zoos and hotels.
RED is the online marketing agency for travel and recreation in the Netherlands, England, Belgium, France and Germany. Since 2015 we are ANVR Branchepartner and from 2020 we have joined the HISWA-RECRON Club as Top Supplier. We work for OTA’s, travel agencies, holiday parks, campsites, destinations, resorts, attractions, zoos and hotels.