Online marketing in Belgium
Approaching the Belgian market?
Have you decided to attract a new market and focus on the Belgian market? Or are you already active on the Belgian market, but want to attract more visitors? Great! Belgium has a highly developed market with more than 11 million consumers. Moreover, it is very close by and in most cases you can just speak Dutch! However, there are some important things to consider if you want to enter this market.
Tone-of-voice
Many marketers regularly make the mistake of approaching Belgians in the same way as the Dutch. Belgians are generally more aloof and formal. There are three languages spoken in Belgium; Flanders is officially Dutch-speaking, while Wallonia is largely French-speaking with a small percentage speaking German.
Would you like to translate your texts into French or German but do not have the right knowledge and skills to do so yourself? Have your texts translated by one of our native speakers! They can help you translate your:
- Website, newsletters, mailings, campaigns, brochures, magazines and leaflets
- Existing content, but also new content
- Content on social media channels (e.g. Facebook posts)
- We can optimise all content for search engines (SEO)
11,59 Mln
Inhabitants
in millions (2021)
543 Mld
GNP
in billions of USD (2021)
1,1 Mln
Belgian tourists in NL
in millions (2021)
Meet our Belgian specialist
To serve you in the foreign market, Priscillia is at your service.
You must be wondering how you will communicate with our international team then. Don’t worry. Priscillia also speaks Dutch. Quite easy to discuss your international strategy or campaigns 😉.
Clients we help with international marketing
Cultural differences
When doing business in Belgium, it is important to be aware of the differences between the regions of Wallonia and Flanders. Besides the fact that French is mainly spoken in Wallonia and Dutch in Flanders, there are other differences to consider. Belgians are generally distrustful and much less direct than the Dutch. In Belgium, you first build a relationship of trust before doing business. In Wallonia, a personal bond with the business partner plays an even more important role than in Flanders.
What can we help you with?
Online Marketing Strategy
SEA | Search engine advertising
Social Advertising
Affiliate marketing
Design
SEA | Search engine advertising
SEO | Search engine optimization
CRO | Conversion optimization
Content creation and copywriting
Translations
Email Marketing
Social organic strategie en beheer
Ontwerp
Sociale reclame
SEO | Search engine optimization
Translations
Online payment methods
Bank card
49%
Creditcard
47%
Paypal
27%
Bank transfer (online)
17%
Bancontact (payment on delivery)
10%
Giftcards/loyalty points
9%
Contant (payment on delivery)
4%
Banktransfer
3%
Direct debit
1%
Other
1%
Taking your marketing to the next level together?
We are ready and happy to help you with your online marketing. Curious about the possibilities?
