Online marketing in France
Approaching the French market?
Have you decided to attract a new market and focus on the French market? Or are you already active in the French market but want to attract more visitors? Great! With the second largest population and the second largest GDP, France’s market potential is huge. An interesting market, in other words. But if you want to approach the French market, it is important to take a few things into account.
Tone-of-voice
Since most French people do not speak English, it is important that you speak the French language. Make sure your website is translated correctly without spelling mistakes and with correct grammar. If possible, have your texts translated by a native speaker; they know the culture and know how to formulate sentences correctly.
Would you like to translate your texts into French, but do not have the right knowledge and skills to do so? Have your texts translated by one of our native speakers! They can help you translate your:
- Website, newsletters, mailings, campaigns, brochures, magazines and leaflets
- Existing content, but also new content
- Content on social media channels (e.g. Facebook posts)
- We can optimise all content for search engines (SEO)
67,5 Mln
Inhabitants
in millions (2021)
2.778 Mld
GNP
in billions of USD (2021)
893 K
French tourists in NL
in thousands (2018)
Clients we help with international marketing
Cultural differences
When you want to approach the French market, it is important to consider the cultural differences between the Netherlands and France. French culture is rather formal and traditional compared to the Dutch market. It is customary to address someone with you/your (‘vous’ or ‘votre’). Also, use a formal writing style on your website and, try to get your message across direct and ‘straight to the point’. In writing, French people are generally quite direct.
Moreover, building relationships is very important to the French. For a good customer relationship, structural contact is important. Simply delivering your product or service as agreed is not enough in this respect. Personal contact (face-to-face or by phone) works better.
What can we help you with?
Online Marketing Strategy
SEA | Search engine advertising
Social Advertising
Affiliate marketing
Design
SEA | Search engine advertising
SEO | Search engine optimization
CRO | Conversion optimization
Content creation and copywriting
Translations
Email Marketing
Social organic strategie en beheer
Ontwerp
Sociale reclame
SEO | Search engine optimization
Translations
Online payment methods
Bank card
46.39%
Paypal
31.35%
E-creditcard
8.79%
Gift vouchers
6.84%
Payment on delivery
2.54%
Cheque
1.66%
Customer card
1.27%
Google wallet & Apple Pay
0.68%
Consumer credit card
0.49%
Taking your marketing to the next level together?
We are ready and happy to help you with your online marketing. Curious about the possibilities?
