Online marketing in Germany
Approaching the German market?
Have you decided to attract a new market and focus on the German market? Or are you already active in the German market, but want to attract more visitors? Great! The Netherlands is a very popular destination among German visitors and the prediction is that this target group will only increase in the coming years. An interesting market, then. But if you want to approach the German market, it is important to take a few things into account.
Tone-of-voice
Germans like to be addressed in their own language. Make sure your website is translated correctly without spelling mistakes and with correct grammar. This way, you will come across as serious and professional to the German guest. If possible, have your texts translated by a native speaker; they know the culture and know how to formulate sentences correctly.
Would you like to translate your texts into German, but do not have the right knowledge? Have your texts translated by one of our native speakers! They can help you translate your:
Would you like to translate your texts into French, but don’t have the right knowledge and skills for this yourself? Have your texts translated by one of our native speakers! They can help you translate your:
- Website, newsletters, mailings, campaigns, brochures, magazines and leaflets
- Existing content, but also new content
- Content on social media channels (e.g. Facebook posts)
- We can optimise all content for search engines (SEO)
83 Mln
Inhabitants
in millions (2021)
3.948 Mld
GNP
in billions of USD (2021)
2,6 Mln
German tourists in NL
in millions (2021)
Clients we help with international marketing
Cultural differences
When, as a Dutch company, you want to focus on the German market for the first time, it is important to take cultural differences into account. For instance, Germans are much more formal than the Dutch; they often find the Dutch far too direct and informal. Be careful with tutoring, for example. Make sure you use the correct pronoun: ‘Du’ or ‘Sie.’
Germans value authority and reliability. For example, Germans value quality marks; a quality mark inspires confidence in the German customer and increases the likelihood of an actual purchase. If you qualify for German seals of approval, make sure they are clearly displayed on your website.
What can we help you with?
Online Marketing Strategy
SEA | Search engine advertising
Social Advertising
Affiliate marketing
Design
SEA | Search engine advertising
SEO | Search engine optimization
CRO | Conversion optimization
Content creation and copywriting
Translations
Email Marketing
Social organic strategie en beheer
Ontwerp
Sociale reclame
SEO | Search engine optimization
Translations
Online payment methods
Pay afterwards on account
41.3%
Paypal
32%
ELV/ Lastschrift
8.7%
Creditcard
8.5%
Amazon Payments
3.4%
Sofort
3.2%
Other
2.9%
Taking your marketing to the next level together?
We are ready and happy to help you with your online marketing. Curious about the possibilities?
