What is email marketing (automation)?
Email marketing involves sending newsletters as well as purchase-related emails. With email marketing automation, you deploy automated emails, based on certain events with the goal: to guide customers through the customer journey and ultimately convert. Think of a welcome campaign after signing up for the newsletter, preview campaign and abandoned book street campaign.🚀
Why do you deploy email marketing?
- One of the only 1-to-1 marketing channels
- You have control over who gets and sees your content
- Email has the highest conversion rate of all online marketing
- 72% of Dutch people are tempted to take action via email
Email is personal. We know that personalization goes beyond just putting a first name in the subject line. Matching the right content to the right audience at the right time leads to great success of the e-mail channel.
The team is here for you!
Roadmap | This is how to achieve a successful email marketing strategy
What can we do for you?
To best serve you, we tailor our products to your needs as much as possible. Below you can see some of the possibilities:
Email inspiration session
To give you an idea of the possibilities within email marketing, we would like to take you into the world of email marketing. This session is free of charge and offers you enough inspiration to (possibly together with us) get started in this field!
E-mail marketing scan
This free scan looks at whether your email marketing is technically in order, whether you are getting everything out of your mailings and where there is room for optimization.
Advice on a new E-mail Service Provider
Not happy about the possibilities of your current e-mail software package? We will gladly listen to your wishes and recommend a suitable party based on your needs, possibilities and budget.
Migration to a new Email Service Provider
Once you choose a new email party, we will help you migrate to the new package. From importing your contacts to putting (automated) campaigns live. We can also interface with your reservation system.
Linking email service provider with your booking system
If your team needs a deeper dive into the capabilities of your email package, we can provide a customized training in Dutch or English.
On-site email marketing training
We can provide a customized template for almost any ESP. After an intake meeting we will map out the requirements and offer you a template that meets all email requirements for good deliverabilty.
New Email Marketing template
There are an infinite number of e-mail marketing packages. This often does not make choosing a software package easy. Which software best suits your organization? Would you like to link with your reservation system? We are happy to think along with you. We have experience with various software packages.
