Social Media Advertising

What is social advertising?

Social Advertising offers many insights into what your target audience is all about and what their interests are. This allows ads to be shown to specific target groups. More specific than through Google Ads, for example.

“Do you have a vacation park with a restaurant, but you can’t get the pancake restaurant aimed at families full? One option is to target demographics and location data with interest. That way you can reach families who live within 20 kilometers and have pancakes as an interest.”

Why do you deploy social ads?

Another advantage of advertising on Social Media is that your target audience can often leave comments. Other platforms such as Google Ads or Microsoft Advertising do not have this option. Thus, you gather very relevant and valuable information from your target audience about the advertising campaign. This makes advertising via Facebook, Instagram, LinkedIn, TikTok, Twitter, Snapchat or Pinterest very interesting and interactive.

Our team is ready for you!

Roadmap | This is how we work

Step 1 | Identify need and objectives
We always start at the beginning. Without an objective, no campaign. We take stock of your needs and turn that into a plan.
Step 2 | Analyze your social media, website, landing pages and target audience
We want to reach the right audience. Therefore, we always do a bit of research. We may need some additional input here such as email lists or other sources to arrive at the best possible target audience.
Step 3 | Determine strategy, communication and materials
Once the target audience is clear, we will address it. This can be done through different types of advertisements and on various placements within the META network. We set up the tone of voice and make a plan for material, which can be video and/or images. Did you know we can format that for you?
Step 4 | Setup and launch of social media campaigns
Time to turn the plan into actually a campaign. If all goes well, we now have everything gathered and can go live!
Step 5 | Evaluation of results and optimization
It doesn't stop with going live. We optimize campaigns based on targeting, materials and placements and are always thinking ahead. How can we get the most out of them?

What can we do for you?

After requesting a product, we always contact you first to get acquainted and discuss your needs and wishes. Below are some examples of products.

Strategy

Do you find Social Ads interesting but not so sure if this is something for your business? Or which channels are right for you? We would be happy to answer the question and perhaps give it a role in your advertising mix.

Analyse van bestaande Social Ads campagnes

Sometimes you already have Social Advertising, we like to look with you to point out what could be better. From META (Facebook) to LinkedIn or TikTok, we are happy to look with you. Want to go big? Let us do an audit!

Opzetten van Advertising Account(s)

This works differently for all social media but is important. You have to deal with Business Managers, pixels and more. Need help with that? We’ll pick it up for you.

Campagnecreatie

Ready to go: finished! Advertise and work towards the set goals!

Cases

Taking your marketing to the next level together?

We are ready and happy to help you with your online marketing. Curious about the possibilities?

RED is the online marketing agency for travel and recreation in the Netherlands, England, Belgium, France and Germany. Since 2015 we are ANVR Branchepartner and from 2020 we have joined the HISWA-RECRON Club as Top Supplier. We work for OTA’s, travel agencies, holiday parks, campsites, destinations, resorts, attractions, zoos and hotels.

RED is the online marketing agency for travel and recreation in the Netherlands, England, Belgium, France and Germany. Since 2015 we are ANVR Branchepartner and from 2020 we have joined the HISWA-RECRON Club as Top Supplier. We work for OTA’s, travel agencies, holiday parks, campsites, destinations, resorts, attractions, zoos and hotels.