Video Advertising

What is Video Advertising?

The world of online marketing keeps changing and the share of video keeps growing. Facebook, Instagram, TikTok, Snapchat and YouTube are all video platforms that continue to grow and gain popularity.

Video advertising is a must in 2022. Advertising shorts is a new functionality within YouTube And Video Advertising. Shorts are short videos that can also be used within TikTok, Facebook and Instagram. This video variant gets more than 30 billion video views daily.

Yes, think about that! Where do you look to get inspiration about your (potential) vacation destination? Videos! More and more people see YouTube, and video in general, as the source of inspiration before they travel. 80% of YouTube users say they switch between search and video before buying a product. So how can you capitalize on this with your brand? Deploy Video Advertising!

Why deploy Video Advertising?

  • Travel & leisure is all about experience - video conveys this better than text and photos
  • Strengthen your brand and awareness with storytelling
  • On YouTube, Facebook, Instagram, TikTok & Snapchat you can very specifically target your audience
  • Compared to television or radio, online video advertising is much more measurable!
  • Generate brand awareness or conversions with online video

Video advertising provides great reach within YouTube and the Google Partner Network, but above all it offers the opportunity to tell your story with images and sound. You can use it during the different phases of your customer journey to show the right communication to the intended audience.

Our team is ready for you!

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Roadmap | How to achieve a successful Video Advertising strategy

Step 1 | Inventory of wants and needs
We always start at the beginning. We take stock of your wants and needs and turn that into a video advertising plan.
Step 2 | Campaign objective and target audience
What is the objective of the campaign and what target audience do we want to reach? These are important questions for determining the strategy.
Step 3 | Defining the strategy
Once the target audience and objective are clear, we move on to defining the strategy. What types of video ads will we deploy? Depending on the objective, we choose the ad format. Such as Youtube Shorts, Bumper ads or Skippable/Non-Skippable instream ads.
Step 4 | Communication and material
Based on the objective and strategy, we determine the communication and material. Can you create the video yourself or should it be outsourced?
Step 5 | Setup and launch of the video advertising campaign
Time to turn the plan into actually a campaign. If all goes well, we now have everything ready and can go live with the video campaign.
Step 6 | Evaluation of results and optimization
It doesn't stop with going live. We optimise campaigns based on targeting, material and placements and are always thinking ahead. How can we get the most out of them?

What can we do for you?

We can help you devise, set up and manage a video advertising strategy. It is also possible to have an account audit carried out by us.

Video Advertising account audit

Check on all institutions and target groups
5 concrete performance recommendations
Recommendation regarding the advertising material

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Setting up Video Advertising campaign

Immediately applicable strategy in line with your objectives
Including recommendations on budget and target audience
Video campaigns ready to go live with you
Option: In house or guided by RED

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Managing Video Advertising Campaign

Periodic performance optimisation
Periodic reporting for insight into the results
Periodic consultation for adjustment
Option: Consultancy for in-house campaigns

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Cases

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Taking your marketing to the next level together?

We are ready and happy to help you with your online marketing. Curious about the possibilities?
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Red Online Marketing

RED is the online marketing agency for travel and recreation in the Netherlands, England, Belgium, France and Germany. Since 2015 we are ANVR Branchepartner and from 2020 we have joined the HISWA-RECRON Club as Top Supplier. We work for OTA’s, travel agencies, holiday parks, campsites, destinations, resorts, attractions, zoos and hotels.

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RED is the online marketing agency for travel and recreation in the Netherlands, England, Belgium, France and Germany. Since 2015 we are ANVR Branchepartner and from 2020 we have joined the HISWA-RECRON Club as Top Supplier. We work for OTA’s, travel agencies, holiday parks, campsites, destinations, resorts, attractions, zoos and hotels.