Display Advertising

Wat is display advertising?

With Display ads, you use image ads, video, text and/or audio that are visible on websites, apps or social networks.

The Display network of Google Ads has sites such as Gmail, Youtube and search partner websites where you can place your Display ads such as Algemeen Dagblad. Within Microsoft Advertising, you again have advertising opportunities in the search engine Bing and domains such as MSN and Outlook where your ad can be displayed. On the search network, however, you focus entirely on the search intent of the Internet user.

Display Advertising can thus be used during the different phases of your customer journey in order to show the right communication to the intended target group.

Why use display advertising?

Our team is ready for you!

Roadmap | This is how to achieve a successful display campaign

Step 1 | Inventory of wants and needs
We always start at the beginning. We take stock of your wants and needs and turn that into a display plan.
Step 2 | Campaign objective and target audience
What is the objective of the campaign and what target audience do we want to reach? These are important questions for determining the strategy.
Step 3 | Defining the strategy
Once the target audience and objective are clear, we move on to defining the strategy. What types of display ads will we deploy? Depending on the objective, we choose the ad format. Such as responsive display/discovery ads, image ads or dynamic display ads. A campaign can consist of a combination of ad layouts.
Step 4 | Communication and material
Based on the objective and strategy, we determine the communication and materials. We can also help create image ads.
Step 5 | Setup and launch of the display campaign
Time to turn the plan into actually a campaign. If all goes well, we now have everything gathered and can go live with the display campaign.
Step 6 | Evaluation of results and optimization
It doesn't stop with going live. We optimize campaigns based on targeting, materials and placements and are always thinking ahead. How can we get the most out of them?

What can we do for you?

We can help you in several ways.

Display Campaign free scan

Check on all settings of display campaigns 
Max. 5 concrete performance recommendations
Recommendation on advertising material

Strategisch display plan

Concrete strategy for launching Display campaigns
Option: In house or under the guidance of RED
Advice on the use of your content in combination with Display

Creation of banners in different formats

Banners in different formats
Static or animated banners
Customized banners in your corporate identity

Display campagnes creëren

From A to Z a campaign for your target
In addition to your online channels
Using the latest functionalities

Cases

Taking your marketing to the next level together?

We are ready and happy to help you with your online marketing. Curious about the possibilities?

RED is the online marketing agency for travel and recreation in the Netherlands, England, Belgium, France and Germany. Since 2015 we are ANVR Branchepartner and from 2020 we have joined the HISWA-RECRON Club as Top Supplier. We work for OTA’s, travel agencies, holiday parks, campsites, destinations, resorts, attractions, zoos and hotels.

RED is the online marketing agency for travel and recreation in the Netherlands, England, Belgium, France and Germany. Since 2015 we are ANVR Branchepartner and from 2020 we have joined the HISWA-RECRON Club as Top Supplier. We work for OTA’s, travel agencies, holiday parks, campsites, destinations, resorts, attractions, zoos and hotels.