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Influencer marketing, once a playground for trendy vloggers and creators with a good camera, has now grown into an established marketing strategy no industry can ignore. In leisure and travel,…

For hotels, vacation parks, and any business that rides the seasonal demand wave, the annual cycle is all too familiar. The high season is a frantic, all-hands-on-deck period where bookings…

As we head toward 2026, several developments are reshaping the travel industry. These trends touch everything from technology and climate to politics and consumer preferences. Staying competitive in 2026 means…

During its annual Search On event, Google introduced AI Mode for Dutch users. This generative feature appears just below the search bar and provides instant summaries of relevant information with…

In the leisure industry a new trend is emerging: retail is becoming a destination in itself. Shops and shopping centres are increasingly combining retail with entertainment and experiences, a concept…

Influencer marketing is no longer the Wild West it was a few years ago. While brands used to focus mainly on reach and shiny images, today it’s all about proof:…

Traditionally, September for professionals in the European attractions industry is all about the IAAPA Expo Europe. In 2025, from September 22 to 26, it was Barcelona’s turn, at the Fira…

We have already written in a previous article about how you can rank in AI Overviews lists. But AI doesn’t just affect your SEO traffic, it also changes SEA at…

In the past week, more and more Google users in the Netherlands have seen AI overviews in the search results (SERP). This is currently still a test phase, but it…

We are officially Google Premier Partner 2023 (The Netherlands)! Hooray, we are Google Premier Partner 2023! This distinguishes us among the top 3% of advertisers in the Netherlands. With this…